I noticed this large iPod ad running on ESPN.com today. The animated 990 x 265 is larger than any normal ads I usually see running on ESPN. Knowing a little about what ads on the front of ESPN go for, Apple must be paying a lot for that special sized ad.
The iPhone Blog suggests that Apple may be targeting growth in sales among sports fans.
After releasing the new iPhone “game changer” commercial during the baseball playoffs, it looks like Apple is focusing on expanding the iPhone/iPod Touch product line by reaching sports fans. Good idea? I don’t know maybe Apple is thinking they can turn sports fans into Apple fanboys..
Either way, that thing was BIG. Dare I say life-size. There was no way anyone going on to ESPN.com could miss it (unless you have ad blockers). Effective? Yes. Annoying to scroll down to read the news? You betcha.
They also bring up the point about how it is annoying to have to scroll down almost a whole page to get to the news because of the large size of the ad. I guess when you have a loyal audience you can expect them to put up with some pain, but how much will users put up with before it becomes too much?
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